Vendor2Seller
From Vendor to Seller – Your Amazon Transformation with MARKETAGENTS
More control, more flexibility, higher margins
Many brands start on Amazon as Vendor (1P) – and quickly reach their limits: limited price control, inflexible purchasing models, delivery obligations, and negotiation-intensive conditions.
The Seller Model (3P) offers new freedoms: You retain full control over your product range, prices, inventory, and marketing activities – and are no longer dependent on Amazon's purchasing decisions.
Vendor or Seller? We bring structure to the decision.
The transition from a vendor to a seller model requires careful planning. Not every brand needs to make the complete switch – sometimes a hybrid approach is the best way forward.
We analyze your current situation, assess potential and jointly develop the appropriate migration strategy – whether as a supplement (hybrid) or a complete change (3P-only).
Your advantages as a seller
With the Seller model, you gain freedoms that are hardly possible as a Vendor:
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Control over inventory and pricing
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Independence from Amazon negotiations
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Flexible placement of new products
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Direct customer communication
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Better control of international markets
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Participation in Prime promotions and deals
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Marketing of surplus or niche products
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Reduction of OOS and CRaP problems
Why MARKETAGENTS?
We know both worlds – vendor and seller – from our own experience. Our team has guided countless brands through the transition, optimized processes, and achieved sustainable growth.
With a clear plan, clean technology and genuine marketplace know-how, we will guide you safely from 1P to 3P – and beyond.
Ready for a change?
Talk to us about your starting point.
We develop a migration that fits your brand, your resources and your goals – step by step, transparently and profitably.
We ensure that the transition not only works – but sustainably improves sales, profitability and brand image.

Analysis & Planning
Assessment of your current vendor structure, dependencies, and potential.

Setup & Connection
Setting up the seller account, including technical integration with internal systems and ERP.

Product Range & Content
Acquisition of existing ASINs, optimization of product data, brand registry, store setup.

Advertising & Performance
Transfer and adjustment of existing campaigns to the advertising console.

Logistics & Processes
Integration of your shipping and warehouse logistics (FBA or FBM) for smooth operations.