Marketplace Advertising

Advertising on marketplaces is much more than just running individual campaigns. It determines visibility, traffic quality, ranking and profitability. At the same time, advertising is one of the most dynamic and technically demanding areas in digital commerce. This is exactly where we support brands with a combination of data analysis, strategy and operational precision.

Our advertising approach begins with a structured analysis of your status quo: Which ASINs have potential? Where are budgets being wasted? Which placements work? How are competitors behaving? On this basis, we develop a campaign setup that is clearly structured, logically organised and scalable in the long term. No confusing structures, no wasted budget – instead, clear goals and measurable results.

In implementation, we manage sponsored products, brands and display campaigns in a data-driven manner. We continuously optimise bids, keywords, placements, target groups and budget allocation – always with an eye on ROAS, TACoS and overall profitability. We combine automated processes with manual fine-tuning to get the best of both worlds.

We also provide strategic support: from the launch of new products to seasonal peaks and international expansion. We plan campaigns throughout the product life cycle, test different ad formats and ensure that advertising and organic SEO work together. This creates a setup that not only performs in the short term, but also grows in the long term.

Our goal is clear: maximum efficiency with maximum visibility – without inefficient wastage and without complicated structures that no one can maintain.

In summary:

• Data-based analysis & structured campaign setup
• Management of sponsored products, brands & display
• Focus on profitability: ROAS, TACoS & margins
• Combination of automation & manual optimisation
• Strategic support for product launches & international markets