Content & Marketplace SEO – MARKETAGENTS

Content is one of the strongest factors influencing visibility and conversion – and on marketplaces, it often determines success or failure. Product pages must be easy to find, informative, convincing and brand-compliant. This is exactly where we come in: we develop content that not only looks good, but also performs well. From keyword analyses and structured product data to optimised images and strong A+ content.

Our work begins with a thorough SEO analysis: relevant search terms, seasonal search trends, competition levels and potential ranking opportunities. Based on this, we create clear content strategies that reflect your individual brand identity – and serve the algorithm of the respective platform. Because every platform has its own rules, its own weightings and its own ranking signals. We know these mechanics and use them in a targeted manner.

During implementation, we ensure that titles, bullet points, descriptions and backend keywords are not only technically optimised, but also formulated in a sales-oriented manner. Equally important: high-quality images, structured media assets, A+/EBC modules and consistent brand presentation. The result is a listing that is convincing – both algorithmically and emotionally.

At the same time, we take care of continuous optimisation. Ranking development, CTR, conversion rates, competitive dynamics and content quality checks are incorporated into regular updates. This keeps your content up to date, relevant and competitive – and works continuously to boost your sales.

In summary:

• Keyword research & data-based content strategy
• Optimised titles, bullet points, descriptions & backend keywords
• A+/EBC, image strategies & brand-compliant presentation
• Platform-specific SEO for better rankings & conversion
• Continuous optimisation for sustainable growth